WhatsApp Policy & Opt-in Guidance
WhatsApp Policy & Opt-in Guidance
Opt-in Requirements
WhatsApp requires customers to opt in before you message them. Convoup helps you manage contacts and consent-based segments so you message people who've agreed to hear from you.
Message Templates
For business-initiated messages outside the 24-hour window, WhatsApp requires pre-approved message templates. Convoup provides Template Management to create and manage them. Approval is by Meta, not Convoup.
Conversation Windows
WhatsApp uses a 24-hour customer service window: once a customer messages you, you can reply freely for 24 hours; outside it, you must use an approved template.
Marketing vs Utility
WhatsApp classifies template/conversation categories (marketing vs utility), and these carry different rules and different Meta pricing. We help you use the correct category.
Customer obligations (opt-in, template approval, policy compliance) stay with the customer. Using Convoup does not waive these obligations.